itv
ITV Bid To Lose More Viewers / 26.06.06
"ITV cuts drama and makeover shows."
Alright, I can understand cutting makeover shows. I can understand scrapping Des and Mel (although I'd argue, trash as it was, that it was a show that had a firm niche, and a firm core audience - the success of Richard and Judy and Paul O'Grady tells you that). But cutting drama? Come on.