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ITV Bid To Lose More Viewers

"ITV cuts drama and makeover shows."

Alright, I can understand cutting makeover shows. I can understand scrapping Des and Mel (although I'd argue, trash as it was, that it was a show that had a firm niche, and a firm core audience - the success of Richard and Judy and Paul O'Grady tells you that). But cutting drama? Come on.

Apparently, they want to buy more American stuff. Fair enough, some cracking drama has come out of the States in recent years - Lost, the CSIs, 24, Deadwood, the list goes on. But, at a time when we're struggling (bar the odd Peep Show-shaped exception) to turn out truly classic comedy, drama is one thing that we can really compete with the Americans at. I need hardly mention the words Doctor and Who, but what about State of Play? And Life on Mars, a show so good an American remake was announced only a month after its last episode? If you're going to scale back on the crap, and save money so that you can afford to put some into good programmes, surely one of the things you don't want to scrimp on is good drama, especially when the BBC are doing such a good job of kicking your arse over it? Apparently not. ITV are proud of the success of I'm A Celebrity... and X-Factor, and rightly so, as they're good shows (quiet at the back). However, rather than having them stand out as good proponents of the genre, they want to flood the market with "more long-running entertainment formats" like them.

And remember, this is ITV. This is the channel that brought us The Second Coming and Hillsborough. This is the channel that brought us Cracker, for Christ's sake. If they want to really re-establish themselves, they could do a lot worse than just giving large portions of their budget to the McGoverns and Bleasdales of the world and letting them run wild with it. After all, ITV's fear is in losing ground to the multichannels - but if there's one area in which they (and yes, including Sky) still just don't have the clout yet, it's in attracting big-name writers and production companies to make massive, smash-hit, intelligent drama. The Beeb can still do it, and ITV could still do it if they wanted to. I can understand that nobody wants another Rosemary and Thyme, but surely nobody could argue that even just one Jimmy McGovern drama every couple of years enriches the TV world immeasurably. And personally, I'd rather see a load of chances taken, with each year seeing a load of crap but one genuine diamond - for a million Bad Girlses, it would only take one Prime Suspect to make it worthwhile.

And that's to say nothing of the fact that they're no longer making kids' programmes in-house (and there have been plenty of CiTV shows over the years that gave CBBC a run for their money), and will apparently "review the future of one-off documentaries and wildlife programmes". Yeah, because they're crap, and no-one watches them, eh (*cough* Planet Earth *cough*)?

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'And that's to say nothing of the fact that they're no longer making kids' programmes in-house (and there have been plenty of CiTV shows over the years that gave CBBC a run for their money) '

Four words: Central Junior Television Workshop. Damn ITV. I never realised how lucky I was to be an '80's child...

By Tanya Jones
June 26, 2006 @ 2:27 pm

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The Street was a great series. Jimmy McGovern proved he can still do it, which is why I'm now looking forward to the new Cracker. I reckon there have been too many shit one-off ITV dramas over the last few years, so I don't care if they make less. Not that I've watched them all, but every one I HAVE sat down to has done nothing for me, including that one with Tennant in it a few month ago (was it called 'Secret Smile' or something). They're always same old same old, and I KNOW a lot of BBC dramas are also like that, but stuff like Life On Mars reaffirms your faith in good television, not to mention Funland which is my favourite thing ever ever ever (and it's out on DVD this week!).

ITV are well past the days of Hillsborough. And they're not gonna get anything like The Second Coming again unless Russell T Davies does another miniseries/one-off for them, which is unlikely for a few years.

By performingmonkey
June 26, 2006 @ 7:40 pm

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I hope it's not just me who finds the continuing decline of ITV just a little bit heartbreaking. Recently it seems to get worse and worse - the closing down of CITV, the predominance of rubbish cable tv quizzes(which is little more than televised begging, let's face it), and now this.

It just seems bizarre that a channel that used to have such high standards of programming is now in the hands of people who don't consider drama or documentaries worthy of spending money on. ITV could once have been justifiably proud of it's drama and childrens output, and now they effectively seem to be saying they don't care about either of those things. It's just a bit sad, really.

By Phil_A
June 27, 2006 @ 7:02 pm

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"I hope it's not just me who finds the continuing decline of ITV just a little bit heartbreaking. Recently it seems to get worse and worse - the closing down of CITV, the predominance of rubbish cable tv quizzes(which is little more than televised begging, let's face it), and now this."

I'm not actually that upset - but only because I gave up on ITV as a channel long, long ago - when they got rid of regional continuity. Back then it was pretty obvious where they were heading. I used to adore Central in my youth - it was my favourite station. But as soon as it became obvious that ITV wasn't interested in their Unique Selling Point - regionality - I lost interest.

Individual programmes (of which there are very few) like TV Burp - fine. But loyalty to the channel, which is essential in a multi-channel environment? They fucked it up for me ages ago.

By John Hoare
June 27, 2006 @ 7:08 pm

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I tend to agree with this:

In the past, ITV1's programming may have been crass and irritating, but at least there was a swagger about it, and you knew bucketloads of cash had been spent on it. These days the schedules are a joke and ratings are plummeting, and only on ITV would the answer to this be to spend next to no money on programming.

By John Hoare
June 29, 2006 @ 10:18 am

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And what will they do to fill the void? Why, they'll rip off popular BBC shows!

http://www.digitalspy.co.uk/article/ds34435.html

By Ian Symes
June 29, 2006 @ 11:36 am

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That's fucking abominable.

By John Hoare
June 29, 2006 @ 11:39 am

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I look forward to their time-travelling cop drama with baited breath.

By Seb
June 29, 2006 @ 11:39 am

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They're ripping off Crime Traveller now?

By Ian Symes
June 29, 2006 @ 11:41 am

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Just spit it out.

By John Hoare
June 29, 2006 @ 11:44 am

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They got rid of CITV ?!? Does anyone have a link to a story about this?

ITV long ago gave up trying to appeal to anything but the lowest common denominator, and I'm talking 10-15 years ago. Nearly everything they've made worth watching in that time has been mentioned in this short thread.

Is this really the channel that gave us The Prisoner and The Avengers ? To all intents and purposes, no it isn't.

By Andy M
June 29, 2006 @ 12:07 pm

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By Seb
June 30, 2006 @ 12:06 pm

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> ... and now they're doing Walking with Dinosaurs.

And a show where the title is the surname of the lead character. Man, I love all shows that do that.

"Ian Chalk and John Cheese are two very different cops who join forces when...."

Writes itself.

By Andy M
June 30, 2006 @ 3:13 pm

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"Thanks, Brent. My new show is called Handle with Care! I play Jack Handle, a retired cop who shares an apartment with a retired convict. We're the original odd couple!"

By Seb Patrick
June 30, 2006 @ 3:36 pm

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ITV's new sitcom is called Bent Coppers, which features Ian and Iain Bent as two policemen, one of whom is corrupt and the other is gay. Both suffer from curviture of the spine, and they are both robots, made of copper.

By Ian Symes
June 30, 2006 @ 3:37 pm

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So, no more Sharpe, then?

From my vague reading of various pieces in the recent papers, too, it seems ITV are in trouble with not being able to seel advertising space. I'd laugh if it wasn't so pathetic and sad.

By Cappsy
June 30, 2006 @ 5:30 pm

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Tessa Jowell is banging on about banning all junk food ads before 9pm. They're already banned during kids' programmes, and according to Paul Rose, it'll cost the industry £300 million in revenue if the ban's extended til the watershed. Not just ITV of course, but they'll take a hit. TV advertising has recovered from similar things before (such as tobacco advertising being banned), but the result is that is the fewer permittable adverts available to fill spaces, the less money the spaces are worth. Bad thing for ITV.

By Ian Symes
June 30, 2006 @ 5:52 pm

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What's happening to ITV is utterly depressing. It's been on the slide for years but the news that they're going to effectively stop commisioning new drama and concentrate on safe, generic rubbish like X Factor is very bad news indeed for anyone who cares about British television.

Yes, BBC drama has improved immensely in the last decade or so but I don't want to see the Beeb monopolise drama. ITV must be present as a credible rival or they'll get lazy.

By Zagrebo
June 30, 2006 @ 9:18 pm

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